Of some sort of trend or controversy or something… These are just some things I’ve been mulling over since seeing a Levi’s ad.
Do you s’pose this just might be a boon to the company — a marvelous marketing campaign that just might bolster sagging retail sales?
I appreciate the seeming change of heart at LS & Co — or the affirmation that men — hard working men — not social causes, have built their company. That, or someone in their ad department had a brilliant idea to market pants to — da ta da dahhhhhh — Men!
I remember fifteen years, or so, ago that Levi Strauss was on my personal “do-not-buy-retail” product list. That was for its stand on marriage and benefits to other than traditional marriage and later its stand on the Boy Scouts, et al. Well… I feel fairly certain that their overall corporate position on roles and gender blending/blundering and moral ambiguity, etc., etc., has not changed. And, for that matter, the company has more than likely attempted to keep a step ahead of metropolitan trends.
Not that Levi Strauss is, in the grand scheme of things, the end all be all, but as marketing goes, there will be others who join in the affirmation of God ordained uniqueness just as there will be those who mock the company relentlessly. Though you won’t hear about God or God’s marvelous design. You’ll hear something else — a message of the importance of being strong, perhaps of men who are dashing and debonair, mannerly and in style. Or something along that line. I think just like this country is bound to break under the strain of economic chaos, so also, men can’t stay on this feminized or, figuratively speaking, emasculated role to which domineering women have relegated them. Men were not created to be what many women are demanding them to be.
So, do you think men might finally take a stand against the lies that have been foisted on them and begin to see their incredible worth, their design and God given roles and responsibilities — as defenders, leaders, protectors, providers, endowed by the Lord to be heads of their homes and responsible for their families to be respectful and to guard women and children, etc., etc.?
Or will that happen when women embrace their unique and precious design and calling… and eagerly live it?